Zelaya's Marketing Systems
Zelaya's Marketing Systems Sheet 03 — Built work

Real client work, not mockups.

Here's what a ZMS build looks like in the field — the website, and the system behind it doing its job on a real lead. The same system runs under our detailing clients; only the pipeline stages change.

Case 01 · TrueLine Drywall — West Michigan
TrueLine Drywall website displayed on desktop monitor, laptop, tablet and phone
truelinedrywall — full site buildDesktop · laptop · tablet · phone

A drywall contractor's full front door, rebuilt.

TrueLine Drywall serves homeowners, builders and general contractors across West Michigan. We built their website and wired the whole lead system behind it.

  • 01Professional multi-page website, built to rank locally
  • 02Quote form and call tracking wired into the CRM pipeline
  • 03Speed-to-lead text automation on every missed call and form
  • 04Review funnel running after completed jobs
Fig. B — The system on a real lead

07:41 — a lead comes in.
07:46 — the system has already answered.

This is a real conversation from TrueLine's system (details redacted). The owner was on a job site when the lead arrived. The system texted back for him — and by 07:50 the customer was sharing project plans and a start date.

07:41
Lead comes in, opportunity created
07:46
Automatic text goes out — owner still on site
07:50
Customer replies, ready to price the project

No missed call. No "I'll call them back tonight." The job never got the chance to go to the next contractor on the list.

Redacted screenshot of a real SMS conversation: an opportunity is created at 7:41 AM, the system automatically texts the lead at 7:46 AM while the owner is on a job site, and the customer replies at 7:50 AM asking to price a project
Real lead conversation — redactedSpeed-to-lead, live
Next step

Want this running under your business?

Book a call and we'll walk through what a build like TrueLine's would look like for your trade or your shop, in your service area.

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