Zelaya's Marketing Systems Sheet 04 — About

The marketing department for contractors and detailers who don't have one.

We generate leads for contractors and auto detailers, and build the follow-up systems so they don't lose the work we're bringing in. That's the whole pitch — everything we sell is in service of it.

Why these two industries

You quote work off a spec. Your marketing should be built the same way.

Contractors and detailers don't need "brand storytelling." They need the phone to ring, the lead to get answered, the quote to get followed up, and the review to get asked for. Every piece of that can be drawn, built and measured — so that's how we work.

You run the jobs. The system runs the follow-up. When you log in, you see one pipeline: who came in, who's been talked to, what's been quoted, what's been won. No marketing dashboard full of vanity numbers.

How an engagement runs
Phase 1 · Walkthrough

We walk your lead flow.

A short call. Where do leads come from today, what happens when one calls while you're on a roof or mid-detail, who chases quotes. We find the leaks before we spec anything.

Phase 2 · Build

We build the foundation.

Your website goes up, your business number gets A2P-registered for texting, your pipeline gets set up to match how your jobs actually move. The speed-to-lead and review systems get wired in and tested.

Phase 3 · Generate

We turn on the lead flow.

Local SEO does the slow, compounding work. On Growth and Scale, Meta Ads and Google Local Service Ads bring in qualified leads now — landing on pages built to convert them.

Phase 4 · Maintain

We stay on the job.

Monthly support on every package. Performance reports on Growth, a strategy call every month on Scale. When your process changes, the system changes with it.

What we believe

Clarity over cleverness.

If a customer can't tell what you do in five seconds, the website failed. Same rule applies to us — you'll always know exactly what we're building and why.

The follow-up is the job.

Anyone can send traffic. Jobs are won in the five minutes after the lead comes in and the five days after the quote goes out. That's where our systems live.

Next step

Let's walk your lead flow.

Fifteen minutes. You'll leave knowing where your leads leak — whether you hire us or not.