Zelaya's Marketing Systems Sheet 02 — Services

Two things. Done properly.

Strip everything down and this is the job: get the leads in, then make sure not one of them gets dropped. That's ads management and automations. Everything else we build exists to serve those two.

Line 01

Ads Management

We run the campaigns that put your business in front of people who are ready to buy right now — and point that traffic at a page built to turn a click into a booked job.

Line 02

Automations

We build the system that answers every lead in seconds, tracks it to a decision, chases the quote, asks for the review, and brings the customer back — without you touching a phone.

A · Ads management

Leads don't show up on their own.

We build, run and tune the paid campaigns — creative, copy, targeting, landing page and reporting. You cover the ad spend; we handle everything that turns it into phone calls.

Included in: Growth · Scale

Meta Ads

Facebook & Instagram, run for you

Where detailers, landscapers and home-service contractors get found by local customers who weren't actively searching yet. We produce the creative, write the copy, target your service area, and send the traffic to a landing page built to convert.

  • 01Ad creative & copy produced for you
  • 02Audience targeting for your service area
  • 03Custom landing page built to convert the click
  • 04Monthly performance report in plain English
Included in: Scale

Google Local Service Ads + Retargeting

Top of Google when they're ready to buy

The "Google Guaranteed" listings at the very top of search — in front of people typing your service into Google right now. Plus retargeting that follows up on visitors who didn't convert the first time.

  • 01Google Local Service Ads management
  • 02Retargeting across Meta & Google
  • 03Commercial & fleet landing page
  • 04Monthly strategy call · client covers ad spend

Every package also includes your website and local SEO — the foundation the ads point at. See what's in each package →

B · Automations

The first business to answer usually wins the job.

Ads are wasted if the lead sits in a voicemail box until Thursday. These run the moment a lead lands — and keep running long after the job is done.

Included in: Essential · Growth · Scale

Speed-to-Lead Text

Every new lead gets a text within seconds

You're on a job. A customer calls, gets voicemail, and calls the next name on the list. Speed-to-lead ends that: the moment a call is missed or a form comes in, your system texts them back — instantly, from your business number. For detailers, this is the 11pm inquiry that would otherwise be gone by morning.

  • 01Automatic text-back on missed calls and form submissions
  • 02Business SMS with A2P registration included — no carrier blocking
  • 03Full conversation history in your CRM, reply from your phone
S-01 — The reply goes out before the competition callsAuto
S-02 — Every job on one board, before the day startsTracked
Included in: Essential · Growth · Scale

CRM & Pipeline

One board. Every lead. No sticky notes.

Every lead — from your website, your ads, a DM or a phone call — lands on one pipeline and moves through stages that match your actual work: new lead, contacted, quote sent, job won. At a glance you know exactly who needs a follow-up call today.

  • 01Contacts, texts, calls and quotes in one place
  • 02Pipeline stages tuned to your niche during onboarding
  • 03Nothing goes quiet: stalled leads are flagged for follow-up
Included in: Essential · Growth · Scale

Review Funnel

Reviews grow on autopilot after every job

Customers pick by reviews — homeowners and car owners both. When you close out a job, the system texts the customer a direct link to review you on Google. No awkward asking, no forgetting — your reputation compounds with every job you finish.

  • 01Automatic, well-timed review requests by text
  • 02Direct link — two taps from "job done" to a Google review
  • 03Feeds the referral engine in the add-ons below
S-03 — Five stars, asked for automaticallyEvery job
C · Automation add-ons

Go further: the back office runs itself.

Reminders, referrals, rebooking, even answering the phone. Add them to any package — each one is custom-built to how your crew actually works.

A-01 — AssistReminders
A-02 — AutomateWorkflows
A-03 — Full AutoAI receptionist
Change order — back-office automations Add to any package
A-01

Assist

The essentials — nothing falls through the cracks.

  • Appointment reminder automation — customers get texted before every appointment, so you stop driving to no-shows and losing booked slots
  • Basic follow-up sequences — quotes and inquiries get chased automatically
$600 SETUP$195 /mo
A-02

Automate

Everything in Assist, plus growth on autopilot.

  • Everything in Assist
  • Referral engine — after a customer leaves a review, the system asks them to refer friends and family
  • Rebooking & maintenance-plan automation — past customers get invited back on a schedule instead of by luck
  • Advanced backend workflows — custom-built to your process, whatever it is
$800 SETUP$295 /mo
A-03

Full Auto

Everything in Automate, plus a system that never sleeps.

  • Everything in Automate
  • AI voice receptionist — answers, qualifies and books when you can't pick up
  • After-hours call handling — the 9pm emergency call and the weekend booking request still become work
$1,300 SETUP$500 /mo
Next step

Not sure which package fits? That's what the call is for.

Fifteen minutes, no pressure. We'll look at how leads reach you today — whatever your niche — and tell you exactly what we'd build.