General contracting, remodels and build-outs
Contractors
Long quote cycles where estimates quietly go cold without a nudge.
Zelaya's Marketing Systems
Marketing & automation · contractors + detailers
Leads in. Jobs booked. Nothing falls through.
We're the marketing and automation department for contractors and auto detailers. We bring the leads in — and build the systems that answer them, chase them, and turn them into booked work. Website, instant text-back, pipeline, reviews, automation.
Fig. A — How the system runs
Every package runs on this system. Ads and SEO fill the front of it — automation makes sure nothing leaks out the back.
01 · Businesses we serve
The niches we build for.
Different trades, one broken step. A customer reaches out, nobody gets back to them fast enough, and the job goes to whoever answered first. These are the businesses we build the fix for.
Mobile and shop detailing, coatings, correction
Auto Detailers
Inquiries land at 11pm and go to whoever replies first.
Lawn care, maintenance and outdoor build
Landscapers
Seasonal demand and recurring routes that have to stay full.
Film, tint and full vehicle wraps
PPF, Tint & Wraps
High-ticket, appointment-driven, and brutal on no-shows.
Residential and commercial roofing
Roofers
Storm-season volume where the first company to answer wins.
Service calls, installs and maintenance plans
HVAC & Plumbing
Emergency calls at 9pm that still need to become booked work.
Exterior, driveway and fleet washing
Pressure Washing
Quote-fast, book-fast work that dies on a slow callback.
Recurring commercial and dealer accounts
Fleet & Dealership
Recurring contracts worth chasing properly instead of by memory.
<5 min
Target reply time on every new lead
24/7
The system answers nights and weekends
8 niches
Service niches running on this system
1 pipeline
Every lead, quote and job on one board
02 · Why it matters
Most of these businesses don't lose work to bad work.
They lose it to slow follow-up — the missed call while you're on a roof or under a buffer, the quote nobody chased, the happy customer who never got asked for a review. The first business to respond usually wins the job. Our systems make sure that's you.
03 · The systems, at a glance
S-01
Speed-to-Lead Text
Missed call → instant text. In every package.
A customer calls or fills out your form. Within seconds they get a text from your business — even when you're up a ladder, under a car, or asleep. You stay in the conversation, and the job stays yours.
- 01Fires on missed calls and form fills, automatically
- 02Registered business SMS (A2P) — texts that actually deliver
- 03You jump in from your phone whenever you're free
S-01 — The reply goes out before the competition calls backAuto
S-02 — Every job on one board, before the day startsTracked
S-02
CRM & Pipeline
Every lead on one board. In every package.
Every lead lands on a pipeline built for how your work actually moves — from first contact to quote to paid invoice. Nothing sits forgotten in a voicemail box, a DM request, or a pile of sticky notes.
- 01Pipeline stages tuned to your trade or your shop
- 02Contacts, conversations and quotes in one place
- 03Follow-up reminders so quotes get chased, not lost
S-03
Review Funnel
Job done → review asked. In every package.
When a job closes, the system asks the customer for a Google review — so your reputation grows with every job instead of depending on you remembering to ask. Happy customers can then be asked to refer friends and family, automatically.
- 01Review requests go out by text, automatically
- 02More Google reviews → more calls from local search
- 03Referral engine available as an automation add-on
S-03 — Five stars, asked for automaticallyEvery job
04 · The foundation
It starts with a website that gets found.
Every package includes a professional 10–15 page website, optimized for local search — built so customers in your area find you, trust you, and reach out. Then the systems above take it from there.
- W-0110–15 pages: services, service areas, gallery, contact
- W-02Local SEO so you show up where you actually work
- W-03Every form and call wired straight into your pipeline
TrueLine Drywall — client buildView case →
05 · Priced like a spec sheet
Flat monthly pricing. You always know what you're paying for.
Three packages, everything itemized below — like any good bid.
Marketing packages
Tier 1
Essential
$397 / MO
A professional, SEO-optimized website built to get you found by customers in your area.
- 01Professional website (10–15 pages)
- 02Local SEO optimization
- 03Speed-to-lead text automation
- 04Review funnel
- 05CRM & pipeline
- 06Business SMS (A2P included)
- 07Monthly support
Most Popular
Tier 2
Growth
$750 / MO
Upgraded website + Meta Ads to bring in qualified leads from Facebook and Instagram.
- INCLEverything in Essential
- 01Upgraded website with custom landing page
- 02Meta Ads management (Facebook & Instagram)
- 03Ad creative & copy
- 04Audience targeting
- 05Monthly performance report
- 06Priority support
Tier 3
Scale
$1,500 / MO
Full-funnel lead generation — Meta Ads plus Google Local Service Ads, built for commercial and fleet work too.
- INCLEverything in Growth
- 01Custom commercial landing page
- 02Google Local Service Ads management
- 03Retargeting campaigns
- 04Monthly strategy call
- 05Priority support
* Growth and Scale: client covers ad spend. Every package includes the speed-to-lead, CRM and review systems shown above.
06 · Automation add-ons
A-01 — AssistReminders
A-02 — AutomateWorkflows
A-03 — Full AutoAI receptionist
Change order — back-office automations
Separate product line · add to any package
A-01
Assist
The essentials — nothing falls through the cracks.
- Appointment reminder automation
- Basic follow-up sequences
$600 SETUP$195 /mo
A-02
Automate
Everything in Assist, plus growth on autopilot.
- Everything in Assist
- Referral engine — auto-asks reviewers to refer friends & family
- Rebooking & maintenance-plan automation — brings past customers back
- Advanced backend workflows, custom-built to your process
$800 SETUP$295 /mo
A-03
Full Auto
Everything in Automate, plus a system that never sleeps.
- Everything in Automate
- AI voice receptionist
- After-hours call handling
$1,300 SETUP$500 /mo
Automations are spec'd to your process on a call — book one here.
07 · Next step
Fifteen minutes. We'll walk through your lead flow.
Where leads come from, where they leak, and what a system that catches them would look like for your business. No pressure, no jargon.