/* ============================================================
   Zelaya's Marketing Systems — site stylesheet
   Dark cinematic theme: full-bleed generated imagery behind
   the whole site, crossfading as you scroll. Spec-sheet DNA
   (mono labels, dimension lines, title-block footer) kept.
   ============================================================ */

:root {
  --bg: #0e0d0b;
  --bg-2: #16140f;
  --bg-deep: #0a0908;
  --text: #f2f0ea;
  --text-soft: #c9c5bb;
  --text-faint: #8f8b80;
  --rule: rgba(242, 240, 234, 0.16);
  --rule-soft: rgba(242, 240, 234, 0.1);
  --gold: #d4af37;
  --hivis: #ffc719;
  --blue: #7da2e8;      /* blueprint linework on dark */
  --font-display: "Archivo", "Helvetica Neue", Arial, sans-serif;
  --font-body: "Inter", "Helvetica Neue", Arial, sans-serif;
  --font-mono: "IBM Plex Mono", "Consolas", monospace;
  --maxw: 1180px;
  --pad: clamp(20px, 4vw, 48px);
}

* { margin: 0; padding: 0; box-sizing: border-box; }

html { scroll-behavior: smooth; background: var(--bg-deep); }

body {
  font-family: var(--font-body);
  font-size: 16px;
  line-height: 1.6;
  color: var(--text);
  background: transparent;
  -webkit-font-smoothing: antialiased;
}

img { max-width: 100%; display: block; }
a { color: inherit; }
::selection { background: var(--hivis); color: #101010; }

/* ---------- background stage (fixed, behind everything) ---------- */

.bg-stage { position: fixed; inset: 0; z-index: -2; background: var(--bg-deep); }

.bg-layer {
  position: absolute;
  inset: 0;
  background-size: cover;
  background-position: center;
  opacity: 0;
  transition: opacity 1.4s ease;
  will-change: opacity, transform;
}

.bg-layer.on {
  opacity: 1;
  animation: kenburns 28s ease-in-out infinite alternate;
}

@keyframes kenburns {
  from { transform: scale(1.02) translateY(0); }
  to   { transform: scale(1.12) translateY(-1.5%); }
}

.bg-scrim {
  position: fixed;
  inset: 0;
  z-index: -1;
  background: linear-gradient(180deg,
    rgba(10, 9, 8, 0.55) 0%,
    rgba(10, 9, 8, 0.35) 40%,
    rgba(10, 9, 8, 0.72) 100%);
}

@media (prefers-reduced-motion: reduce) {
  .bg-layer.on { animation: none; }
  html { scroll-behavior: auto; }
}

/* ---------- type ---------- */

h1, h2, h3, h4 {
  font-family: var(--font-display);
  font-stretch: 115%;
  font-weight: 800;
  line-height: 1.05;
  letter-spacing: -0.015em;
  text-wrap: balance;
}

h1 { font-size: clamp(2.4rem, 6vw, 4.3rem); }
h2 { font-size: clamp(1.8rem, 4vw, 2.9rem); }
h3 { font-size: clamp(1.25rem, 2.4vw, 1.6rem); }

p { max-width: 62ch; }

.lede {
  font-size: clamp(1.05rem, 1.8vw, 1.3rem);
  line-height: 1.55;
  color: var(--text-soft);
}

.mono {
  font-family: var(--font-mono);
  font-size: 0.78rem;
  font-weight: 500;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}

.mono-note {
  font-family: var(--font-mono);
  font-size: 0.72rem;
  letter-spacing: 0.06em;
  color: var(--text-faint);
}

/* ---------- layout primitives ---------- */

.wrap {
  max-width: var(--maxw);
  margin: 0 auto;
  padding-left: var(--pad);
  padding-right: var(--pad);
}

main > section { padding: clamp(56px, 9vw, 110px) 0; background: var(--bg); }

.rule-top { border-top: 1px solid var(--rule-soft); }

.raised { background: var(--bg-2) !important; }

/* faint drafting grid overlay for select solid sections */
.gridpaper {
  background-image:
    linear-gradient(rgba(242, 240, 234, 0.04) 1px, transparent 1px),
    linear-gradient(90deg, rgba(242, 240, 234, 0.04) 1px, transparent 1px);
  background-size: 36px 36px;
}

/* ---------- window sections: transparent, reveal the bg stage ---------- */

main > section.window {
  background: transparent;
  min-height: 62vh;
  display: flex;
  align-items: center;
  padding: clamp(80px, 14vw, 160px) 0;
}

.window h2 { font-size: clamp(2rem, 5vw, 3.6rem); max-width: 20ch; text-shadow: 0 2px 24px rgba(0,0,0,0.55); }
.window .lede { text-shadow: 0 1px 14px rgba(0,0,0,0.65); }

/* ---------- dimension line (signature device) ---------- */

.dim {
  display: flex;
  align-items: center;
  gap: 16px;
  font-family: var(--font-mono);
  font-size: 0.78rem;
  font-weight: 600;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--text-faint);
  margin-bottom: clamp(24px, 4vw, 44px);
}

.dim::before,
.dim::after {
  content: "";
  flex: 1;
  height: 11px;
  min-width: 24px;
}

.dim::before {
  background:
    linear-gradient(currentColor, currentColor) left center / 1px 11px no-repeat,
    linear-gradient(currentColor, currentColor) center / 100% 1px no-repeat;
}

.dim::after {
  background:
    linear-gradient(currentColor, currentColor) right center / 1px 11px no-repeat,
    linear-gradient(currentColor, currentColor) center / 100% 1px no-repeat;
}

/* ---------- buttons ---------- */

.btn {
  display: inline-block;
  font-family: var(--font-mono);
  font-size: 0.82rem;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  text-decoration: none;
  padding: 15px 26px;
  border: 1px solid var(--hivis);
  transition: background 0.15s ease, color 0.15s ease, border-color 0.15s ease;
  cursor: pointer;
}

.btn-primary {
  background: var(--hivis);
  color: #101010;
}
.btn-primary:hover { background: transparent; color: var(--hivis); }

.btn-ghost {
  background: rgba(10, 9, 8, 0.35);
  border-color: var(--text);
  color: var(--text);
}
.btn-ghost:hover { background: var(--text); color: #101010; }

.btn-row {
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
  align-items: center;
}

/* ---------- header ---------- */

.site-header {
  position: sticky;
  top: 0;
  z-index: 50;
  background: rgba(10, 9, 8, 0.82);
  -webkit-backdrop-filter: blur(12px);
  backdrop-filter: blur(12px);
  border-bottom: 1px solid var(--rule-soft);
}

.site-header .wrap {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  height: 72px;
}

.brand img { height: 40px; width: auto; }

.nav {
  display: flex;
  align-items: center;
  gap: clamp(16px, 2.4vw, 30px);
}

.nav a {
  text-decoration: none;
  font-size: 0.92rem;
  font-weight: 500;
  color: var(--text-soft);
  padding: 4px 0;
  border-bottom: 2px solid transparent;
}

.nav a:hover { color: var(--text); }

.nav a[aria-current="page"] {
  color: var(--text);
  border-bottom-color: var(--gold);
}

.nav .nav-login {
  font-family: var(--font-mono);
  font-size: 0.72rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--text-faint);
}

.nav .btn { padding: 10px 18px; }

/* nav link color must not wash out the CTA button text */
.nav a.btn-primary {
  color: #101010;
  font-weight: 600;
  border-bottom: none;
}
.nav a.btn-primary:hover { color: var(--hivis); }

/* mobile nav */
.nav-toggle { display: none; }

.nav-toggle-label {
  display: none;
  cursor: pointer;
  width: 34px;
  height: 26px;
  position: relative;
}

.nav-toggle-label span,
.nav-toggle-label span::before,
.nav-toggle-label span::after {
  content: "";
  position: absolute;
  left: 0;
  width: 100%;
  height: 2px;
  background: var(--text);
  transition: transform 0.2s ease, opacity 0.2s ease;
}

.nav-toggle-label span { top: 12px; }
.nav-toggle-label span::before { top: -9px; }
.nav-toggle-label span::after { top: 9px; }

@media (max-width: 860px) {
  .nav-toggle-label { display: block; }

  .nav {
    display: none;
    position: absolute;
    top: 72px;
    left: 0;
    right: 0;
    background: rgba(10, 9, 8, 0.96);
    -webkit-backdrop-filter: blur(12px);
    backdrop-filter: blur(12px);
    border-bottom: 1px solid var(--rule);
    flex-direction: column;
    align-items: flex-start;
    padding: 20px var(--pad) 28px;
    gap: 18px;
  }

  .nav-toggle:checked ~ .nav { display: flex; }

  .nav-toggle:checked ~ .nav-toggle-label span { background: transparent; }
  .nav-toggle:checked ~ .nav-toggle-label span::before { transform: translateY(9px) rotate(45deg); }
  .nav-toggle:checked ~ .nav-toggle-label span::after { transform: translateY(-9px) rotate(-45deg); }
}

/* ---------- hero with background video ---------- */

.hero {
  position: relative;
  overflow: hidden;
  background: var(--bg-deep) !important;
  min-height: min(88vh, 860px);
  display: flex;
  align-items: center;
  padding: clamp(72px, 10vw, 130px) 0;
}

.hero-video {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  z-index: 0;
}

.hero-shade {
  position: absolute;
  inset: 0;
  z-index: 1;
  background: linear-gradient(90deg,
    rgba(10, 9, 8, 0.82) 0%,
    rgba(10, 9, 8, 0.55) 55%,
    rgba(10, 9, 8, 0.25) 100%),
    linear-gradient(0deg, rgba(10, 9, 8, 0.85) 0%, transparent 30%);
}

.hero .wrap { position: relative; z-index: 2; width: 100%; }

.hero .sheetline {
  display: flex;
  justify-content: space-between;
  gap: 16px;
  font-family: var(--font-mono);
  font-size: 0.72rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--text-faint);
  border-bottom: 1px solid var(--rule);
  padding-bottom: 12px;
  margin-bottom: clamp(36px, 6vw, 64px);
}

.hero h1 { max-width: 17ch; text-shadow: 0 2px 30px rgba(0, 0, 0, 0.6); }

.hero .lede { margin: 26px 0 34px; text-shadow: 0 1px 16px rgba(0, 0, 0, 0.7); }

.hero-mark { color: var(--hivis); }

/* ---------- video / figure cards ---------- */

.fig {
  border: 1px solid var(--rule);
  background: #000;
  overflow: hidden;
}

.fig img, .fig video { width: 100%; display: block; }

.figcap {
  display: flex;
  justify-content: space-between;
  gap: 12px;
  font-family: var(--font-mono);
  font-size: 0.72rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--text-faint);
  border: 1px solid var(--rule);
  border-top: none;
  padding: 10px 14px;
  background: rgba(242, 240, 234, 0.04);
}

/* ---------- alternating system rows ---------- */

.system-row {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);
  gap: clamp(32px, 5vw, 72px);
  align-items: center;
  padding: clamp(40px, 6vw, 72px) 0;
}

.system-row + .system-row { border-top: 1px solid var(--rule-soft); }

.system-row .sys-index {
  font-family: var(--font-mono);
  font-size: 0.78rem;
  font-weight: 600;
  letter-spacing: 0.16em;
  color: var(--gold);
  margin-bottom: 14px;
}

.system-row h3 { margin-bottom: 6px; }

.system-row .sys-what {
  font-family: var(--font-mono);
  font-size: 0.75rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--text-faint);
  margin-bottom: 18px;
}

.system-row p { color: var(--text-soft); }

.speclist {
  list-style: none;
  margin-top: 22px;
  border-top: 1px solid var(--rule-soft);
}

.speclist li {
  display: flex;
  gap: 14px;
  align-items: baseline;
  padding: 10px 0;
  border-bottom: 1px solid var(--rule-soft);
  font-size: 0.95rem;
  color: var(--text-soft);
}

.speclist .k {
  font-family: var(--font-mono);
  font-size: 0.7rem;
  font-weight: 600;
  letter-spacing: 0.08em;
  color: var(--text-faint);
  white-space: nowrap;
  min-width: 44px;
}

@media (max-width: 860px) {
  .system-row { grid-template-columns: 1fr; }
  .system-row > .sys-media { order: 2; }
}

/* ---------- flow diagram ---------- */

.flow-scroll { overflow-x: auto; }
.flow-scroll svg { min-width: 760px; width: 100%; height: auto; display: block; }

/* svg color hooks (SVG uses these vars) */
.flow-scroll { --paper: var(--bg); --ink: var(--text); --ink-faint: var(--text-faint); }
.gridpaper .flow-scroll { --paper: var(--bg); }

/* ---------- case study / work ---------- */

.case-grid {
  display: grid;
  grid-template-columns: minmax(0, 1.2fr) minmax(0, 1fr);
  gap: clamp(32px, 5vw, 72px);
  align-items: center;
}

@media (max-width: 860px) {
  .case-grid { grid-template-columns: 1fr; }
}

.readings {
  display: flex;
  flex-wrap: wrap;
  gap: clamp(20px, 4vw, 56px);
  margin-top: 30px;
}

.reading .val {
  font-family: var(--font-display);
  font-stretch: 115%;
  font-weight: 800;
  font-size: clamp(1.9rem, 3.6vw, 2.7rem);
  line-height: 1;
  color: var(--hivis);
}

.reading .lbl {
  font-family: var(--font-mono);
  font-size: 0.7rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--text-faint);
  margin-top: 8px;
  max-width: 20ch;
}

/* ---------- pricing spec sheet ---------- */

.pricing-sheet {
  border: 1px solid var(--rule);
  background: rgba(10, 9, 8, 0.6);
}

.pricing-cols {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
}

.tier {
  padding: clamp(24px, 3vw, 36px);
  display: flex;
  flex-direction: column;
}

.tier + .tier { border-left: 1px solid var(--rule-soft); }

.tier-head {
  border-bottom: 1px solid var(--rule);
  padding-bottom: 18px;
  margin-bottom: 18px;
}

.tier-tag {
  font-family: var(--font-mono);
  font-size: 0.7rem;
  font-weight: 600;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--text-faint);
}

.tier h3 { margin: 6px 0 10px; }

.tier .price {
  font-family: var(--font-display);
  font-stretch: 115%;
  font-weight: 800;
  font-size: 2rem;
  line-height: 1;
}

.tier .price span {
  font-family: var(--font-mono);
  font-size: 0.75rem;
  font-weight: 500;
  letter-spacing: 0.08em;
  color: var(--text-faint);
}

.tier .tier-for {
  color: var(--text-soft);
  font-size: 0.93rem;
  margin-bottom: 16px;
}

.tier .speclist { margin-top: 0; margin-bottom: 26px; flex: 1; }
.tier .speclist li { font-size: 0.9rem; }

.tier .btn { align-self: stretch; text-align: center; }

.tier-popular {
  position: relative;
  background: rgba(255, 199, 25, 0.06);
  box-shadow: inset 0 4px 0 var(--hivis);
}

.stamp {
  position: absolute;
  top: 18px;
  right: 16px;
  transform: rotate(-6deg);
  border: 2px solid var(--gold);
  color: var(--gold);
  font-family: var(--font-mono);
  font-size: 0.66rem;
  font-weight: 600;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  padding: 5px 9px;
}

.pricing-foot {
  border-top: 1px solid var(--rule);
  padding: 14px clamp(24px, 3vw, 36px);
}

@media (max-width: 900px) {
  .pricing-cols { grid-template-columns: 1fr; }
  .tier + .tier { border-left: none; border-top: 1px solid var(--rule); }
}

/* ---------- automations (change-order panel) ---------- */

.co-panel {
  border: 1px solid var(--rule);
  background: rgba(10, 9, 8, 0.7);
}

.co-head {
  display: flex;
  flex-wrap: wrap;
  justify-content: space-between;
  gap: 12px;
  padding: 18px clamp(20px, 3vw, 32px);
  border-bottom: 1px solid var(--rule);
  font-family: var(--font-mono);
  font-size: 0.74rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--hivis);
}

.co-row {
  display: grid;
  grid-template-columns: minmax(0, 1.1fr) minmax(0, 1.6fr) auto;
  gap: clamp(18px, 3vw, 40px);
  align-items: center;
  padding: clamp(22px, 3vw, 32px);
}

.co-row + .co-row { border-top: 1px solid var(--rule-soft); }

.co-row h4 { font-size: 1.25rem; margin-bottom: 4px; }

.co-row .co-tag {
  font-family: var(--font-mono);
  font-size: 0.68rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--text-faint);
}

.co-row ul {
  list-style: none;
  font-size: 0.92rem;
  color: var(--text-soft);
}

.co-row ul li {
  padding: 4px 0 4px 18px;
  background: linear-gradient(var(--hivis), var(--hivis)) 0 0.85em / 8px 1px no-repeat;
}

.co-price {
  text-align: right;
  font-family: var(--font-mono);
  font-size: 0.8rem;
  letter-spacing: 0.06em;
  white-space: nowrap;
}

.co-price strong {
  display: block;
  font-family: var(--font-display);
  font-stretch: 115%;
  font-size: 1.5rem;
  font-weight: 800;
  letter-spacing: 0;
  color: var(--hivis);
}

@media (max-width: 860px) {
  .co-row { grid-template-columns: 1fr; }
  .co-price { text-align: left; }
}

/* ---------- CTA band ---------- */

.cta-band { text-align: center; }

.cta-band h2 { margin: 0 auto 16px; max-width: 22ch; }
.cta-band .lede { margin: 0 auto 34px; }
.cta-band .btn-row { justify-content: center; }
.cta-band p { margin-left: auto; margin-right: auto; }
.window.cta-band { justify-content: center; }
.window.cta-band .wrap { width: 100%; }

/* ---------- embeds (booking / contact form) ---------- */

.embed-frame {
  border: 1px solid var(--rule);
  background: #fff;
  padding: 8px;
}

.embed-frame iframe {
  width: 100%;
  border: none;
  display: block;
}

/* ---------- title-block footer ---------- */

.site-footer {
  border-top: 1px solid var(--rule);
  background: var(--bg-deep);
  position: relative;
  z-index: 1;
}

.titleblock {
  display: grid;
  grid-template-columns: 1.4fr 1fr 1fr 1.1fr;
  border-left: 1px solid var(--rule);
  border-right: 1px solid var(--rule);
}

.tb-cell {
  padding: 26px 24px 30px;
  border-right: 1px solid var(--rule-soft);
  font-size: 0.92rem;
}

.tb-cell:last-child { border-right: none; }

.tb-cell .tb-label {
  font-family: var(--font-mono);
  font-size: 0.66rem;
  font-weight: 600;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--text-faint);
  margin-bottom: 14px;
}

.tb-cell ul { list-style: none; }
.tb-cell ul li { padding: 3px 0; }

.tb-cell a { text-decoration: none; color: var(--text-soft); }
.tb-cell a:hover { color: var(--text); text-decoration: underline; }

.tb-cell .tb-logo img { height: 34px; width: auto; margin-bottom: 12px; }

.tb-meta {
  border-top: 1px solid var(--rule);
  padding: 12px 0;
}

.tb-meta .wrap {
  display: flex;
  flex-wrap: wrap;
  justify-content: space-between;
  gap: 8px;
}

@media (max-width: 860px) {
  .titleblock { grid-template-columns: 1fr 1fr; border-left: none; border-right: none; }
  .tb-cell { border-bottom: 1px solid var(--rule-soft); }
}

@media (max-width: 520px) {
  .titleblock { grid-template-columns: 1fr; }
  .tb-cell { border-right: none; }
}

/* ---------- page hero (interior pages) ---------- */

.page-hero {
  background: transparent !important;
  padding: clamp(64px, 9vw, 110px) 0;
}
.page-hero h1 { max-width: 20ch; text-shadow: 0 2px 30px rgba(0, 0, 0, 0.6); }
.page-hero .lede { margin-top: 22px; text-shadow: 0 1px 16px rgba(0, 0, 0, 0.7); }

.page-hero .sheetline {
  display: flex;
  justify-content: space-between;
  gap: 16px;
  font-family: var(--font-mono);
  font-size: 0.72rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--text-faint);
  border-bottom: 1px solid var(--rule);
  padding-bottom: 12px;
  margin-bottom: clamp(28px, 5vw, 48px);
}

/* ---------- about phases ---------- */

.phases { border-top: 1px solid var(--rule); }

.phase {
  display: grid;
  grid-template-columns: 200px minmax(0, 1fr);
  gap: clamp(20px, 4vw, 60px);
  padding: clamp(26px, 4vw, 40px) 0;
  border-bottom: 1px solid var(--rule-soft);
}

.phase .ph-tag {
  font-family: var(--font-mono);
  font-size: 0.76rem;
  font-weight: 600;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--gold);
}

.phase h3 { margin-bottom: 8px; }
.phase p { color: var(--text-soft); }

@media (max-width: 700px) {
  .phase { grid-template-columns: 1fr; gap: 8px; }
}

/* ---------- legal pages ---------- */

.legal-content {
  max-width: 780px;
  color: var(--text-soft);
}

.legal-content .last-updated {
  font-family: var(--font-mono);
  font-size: 0.75rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--text-faint);
  border-bottom: 1px solid var(--rule);
  padding-bottom: 14px;
  margin-bottom: 32px;
}

.legal-content h2 {
  font-size: 1.35rem;
  color: var(--hivis);
  margin: 44px 0 14px;
  padding-bottom: 10px;
  border-bottom: 1px solid var(--rule-soft);
}

.legal-content h3 {
  font-size: 1.05rem;
  color: var(--text);
  margin: 24px 0 10px;
}

.legal-content p {
  margin-bottom: 16px;
  line-height: 1.75;
  max-width: none;
}

.legal-content ul {
  list-style: none;
  margin: 0 0 16px;
}

.legal-content ul li {
  position: relative;
  padding-left: 22px;
  margin-bottom: 9px;
  line-height: 1.7;
}

.legal-content ul li::before {
  content: "—";
  position: absolute;
  left: 0;
  color: var(--gold);
}

.legal-content a { color: var(--hivis); }

.legal-content strong { color: var(--text); }

/* ---------- misc ---------- */

.two-col {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);
  gap: clamp(32px, 5vw, 72px);
  align-items: start;
}

@media (max-width: 900px) {
  .two-col { grid-template-columns: 1fr; }
}

.center { text-align: center; }

/* ============================================================
   REVAMP — motion choreography, industries, agency polish
   ============================================================ */

/* ---------- scroll-reveal ---------- */

.reveal-armed {
  opacity: 0;
  transform: translate3d(0, 22px, 0);
  will-change: opacity, transform;
}

.reveal-armed.is-in {
  opacity: 1;
  transform: none;
  transition:
    opacity 720ms cubic-bezier(0.16, 1, 0.3, 1) var(--reveal-delay, 0ms),
    transform 720ms cubic-bezier(0.16, 1, 0.3, 1) var(--reveal-delay, 0ms);
}

/* a firmer entrance for figures and panels */
.fig[data-reveal].reveal-armed,
.co-panel[data-reveal].reveal-armed,
.pricing-sheet[data-reveal].reveal-armed {
  transform: translate3d(0, 30px, 0) scale(0.988);
}

.fig[data-reveal].reveal-armed.is-in,
.co-panel[data-reveal].reveal-armed.is-in,
.pricing-sheet[data-reveal].reveal-armed.is-in {
  transform: none;
}

/* rule lines that draw themselves */
.rule-top[data-reveal]::before,
.rule-draw::before {
  content: "";
  display: block;
  height: 1px;
  background: var(--gold);
  transform: scaleX(0);
  transform-origin: left center;
  transition: transform 1000ms cubic-bezier(0.16, 1, 0.3, 1);
}

.rule-top[data-reveal].is-in::before,
.rule-draw.is-in::before { transform: scaleX(1); }

@media (prefers-reduced-motion: reduce) {
  .reveal-armed,
  .reveal-armed.is-in {
    opacity: 1 !important;
    transform: none !important;
    transition: none !important;
  }
  .rule-top[data-reveal]::before,
  .rule-draw::before { transform: scaleX(1); transition: none; }
}

/* ---------- header states ---------- */

.site-header {
  transition:
    transform 420ms cubic-bezier(0.16, 1, 0.3, 1),
    background-color 300ms ease,
    border-color 300ms ease;
}

.site-header.is-stuck {
  background: rgba(8, 7, 6, 0.94);
  border-bottom-color: var(--rule);
}

.site-header.is-tucked { transform: translateY(-100%); }

@media (prefers-reduced-motion: reduce) {
  .site-header,
  .site-header.is-tucked { transform: none; transition: none; }
}

/* ---------- agency polish: buttons & cards ---------- */

.btn {
  position: relative;
  overflow: hidden;
  transition:
    transform 220ms cubic-bezier(0.16, 1, 0.3, 1),
    background-color 220ms ease,
    color 220ms ease,
    border-color 220ms ease,
    box-shadow 220ms ease;
}

.btn:hover { transform: translateY(-2px); }
.btn:active { transform: translateY(0); }

.btn-primary:hover {
  box-shadow: 0 10px 30px -12px rgba(212, 175, 55, 0.55);
}

/* sheen sweep on primary buttons */
.btn-primary::after {
  content: "";
  position: absolute;
  inset: 0 auto 0 -60%;
  width: 45%;
  background: linear-gradient(
    100deg,
    transparent,
    rgba(255, 255, 255, 0.35),
    transparent
  );
  transform: skewX(-18deg);
  opacity: 0;
  pointer-events: none;
}

.btn-primary:hover::after {
  animation: zms-sheen 780ms ease-out;
}

@keyframes zms-sheen {
  0%   { left: -60%; opacity: 0; }
  12%  { opacity: 1; }
  100% { left: 130%; opacity: 0; }
}

@media (prefers-reduced-motion: reduce) {
  .btn:hover { transform: none; }
  .btn-primary:hover::after { animation: none; }
}

.fig {
  transition: border-color 320ms ease, box-shadow 320ms ease;
}

.fig:hover {
  border-color: rgba(212, 175, 55, 0.42);
  box-shadow: 0 20px 50px -28px rgba(0, 0, 0, 0.9);
}

/* pricing tiers lift slightly */
.tier {
  transition:
    transform 320ms cubic-bezier(0.16, 1, 0.3, 1),
    border-color 320ms ease,
    background-color 320ms ease;
}

.tier:hover {
  transform: translateY(-4px);
  border-color: rgba(212, 175, 55, 0.4);
}

@media (prefers-reduced-motion: reduce) {
  .tier:hover, .fig:hover { transform: none; }
}

/* ---------- BUSINESSES WE SERVE ---------- */

.serve-tabs {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  margin-bottom: clamp(26px, 4vw, 40px);
}

.serve-tab {
  appearance: none;
  cursor: pointer;
  font-family: var(--font-mono);
  font-size: 0.74rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--text-faint);
  background: transparent;
  border: 1px solid var(--rule);
  padding: 12px 20px;
  transition:
    color 240ms ease,
    border-color 240ms ease,
    background-color 240ms ease,
    transform 240ms cubic-bezier(0.16, 1, 0.3, 1);
}

.serve-tab:hover {
  color: var(--text);
  border-color: rgba(212, 175, 55, 0.5);
  transform: translateY(-2px);
}

.serve-tab.is-active {
  color: var(--bg-deep);
  background: var(--hivis);
  border-color: var(--hivis);
  font-weight: 600;
}

.serve-panel[hidden] { display: none; }

.serve-panel {
  animation: zms-panel-in 520ms cubic-bezier(0.16, 1, 0.3, 1);
}

@keyframes zms-panel-in {
  from { opacity: 0; transform: translate3d(0, 14px, 0); }
  to   { opacity: 1; transform: none; }
}

@media (prefers-reduced-motion: reduce) {
  .serve-panel { animation: none; }
  .serve-tab:hover { transform: none; }
}

.serve-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(230px, 1fr));
  gap: clamp(16px, 2.4vw, 24px);
  margin-top: clamp(26px, 4vw, 38px);
}

.serve-card {
  border: 1px solid var(--rule);
  background: rgba(10, 9, 8, 0.62);
  padding: clamp(20px, 2.6vw, 28px);
  position: relative;
  overflow: hidden;
  transition:
    transform 320ms cubic-bezier(0.16, 1, 0.3, 1),
    border-color 320ms ease,
    background-color 320ms ease;
}

.serve-card::before {
  content: "";
  position: absolute;
  left: 0;
  top: 0;
  width: 100%;
  height: 2px;
  background: linear-gradient(90deg, var(--gold), transparent);
  transform: scaleX(0);
  transform-origin: left center;
  transition: transform 460ms cubic-bezier(0.16, 1, 0.3, 1);
}

.serve-card:hover {
  transform: translateY(-4px);
  border-color: rgba(212, 175, 55, 0.4);
  background: rgba(16, 14, 11, 0.8);
}

.serve-card:hover::before { transform: scaleX(1); }

.serve-card .sc-tag {
  font-family: var(--font-mono);
  font-size: 0.68rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--gold);
  margin-bottom: 12px;
}

.serve-card h4 {
  font-family: var(--font-display);
  font-size: clamp(1.02rem, 1.6vw, 1.16rem);
  font-weight: 600;
  margin-bottom: 8px;
  color: var(--text);
}

.serve-card p {
  color: var(--text-soft);
  font-size: 0.93rem;
  line-height: 1.65;
}

@media (prefers-reduced-motion: reduce) {
  .serve-card:hover { transform: none; }
}

/* trade list — the long tail of who we build for */
.trade-list {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  margin-top: clamp(22px, 3vw, 30px);
}

.trade-list span {
  font-family: var(--font-mono);
  font-size: 0.72rem;
  letter-spacing: 0.08em;
  color: var(--text-faint);
  border: 1px solid var(--rule-soft);
  padding: 7px 13px;
  transition: color 240ms ease, border-color 240ms ease;
}

.trade-list span:hover {
  color: var(--text);
  border-color: rgba(212, 175, 55, 0.45);
}

/* ---------- metric strip ---------- */

.metric-strip {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(180px, 1fr));
  gap: 1px;
  background: var(--rule-soft);
  border: 1px solid var(--rule);
  margin-top: clamp(28px, 4vw, 44px);
}

.metric {
  background: rgba(10, 9, 8, 0.82);
  padding: clamp(22px, 3vw, 32px);
}

.metric .m-val {
  font-family: var(--font-display);
  font-size: clamp(1.9rem, 4vw, 2.8rem);
  font-weight: 700;
  line-height: 1;
  color: var(--hivis);
  font-variant-numeric: tabular-nums;
}

.metric .m-lbl {
  font-family: var(--font-mono);
  font-size: 0.72rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--text-faint);
  margin-top: 10px;
  line-height: 1.5;
}

@media (max-width: 700px) {
  .serve-tabs { gap: 8px; }
  .serve-tab { padding: 10px 15px; font-size: 0.68rem; }
}

/* three-up media grid (automation package videos) */
.media-3 {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(240px, 1fr));
  gap: clamp(16px, 2.2vw, 26px);
  margin-bottom: clamp(30px, 4vw, 46px);
}

.media-3 .fig video { aspect-ratio: 16 / 9; object-fit: cover; }

/* ============================================================
   BUSINESSES WE SERVE — carousel
   ============================================================ */

.carousel { position: relative; }

.carousel-head {
  display: flex;
  align-items: flex-end;
  justify-content: space-between;
  gap: 20px;
  margin-bottom: clamp(20px, 3vw, 30px);
}

.carousel-nav { display: flex; gap: 10px; flex-shrink: 0; }

.carousel-btn {
  appearance: none;
  cursor: pointer;
  width: 46px;
  height: 46px;
  background: transparent;
  border: 1px solid var(--rule);
  color: var(--text-soft);
  display: grid;
  place-items: center;
  transition:
    color 240ms ease,
    border-color 240ms ease,
    background-color 240ms ease,
    transform 240ms cubic-bezier(0.16, 1, 0.3, 1),
    opacity 240ms ease;
}

.carousel-btn svg { width: 17px; height: 17px; display: block; }

.carousel-btn:hover:not(:disabled) {
  color: var(--bg-deep);
  background: var(--hivis);
  border-color: var(--hivis);
  transform: translateY(-2px);
}

.carousel-btn:disabled { opacity: 0.28; cursor: default; }

.carousel-track {
  display: flex;
  gap: clamp(14px, 2vw, 22px);
  overflow-x: auto;
  overscroll-behavior-x: contain;
  scroll-snap-type: x mandatory;
  scroll-behavior: smooth;
  scrollbar-width: none;
  padding-bottom: 4px;
}

.carousel-track::-webkit-scrollbar { display: none; }

/* cards must not shrink — that is what forces the track to overflow and scroll */
.biz-card { flex: 0 0 272px; }

@media (min-width: 700px) {
  .biz-card { flex: 0 0 calc((100% - 14px) / 2); }
}

@media (min-width: 1000px) {
  .biz-card { flex: 0 0 calc((100% - 2 * 22px) / 3); }
}

@media (prefers-reduced-motion: reduce) {
  .carousel-track { scroll-behavior: auto; }
  .carousel-btn:hover:not(:disabled) { transform: none; }
}

.biz-card {
  scroll-snap-align: start;
  border: 1px solid var(--rule);
  background: rgba(10, 9, 8, 0.62);
  position: relative;
  overflow: hidden;
  display: flex;
  flex-direction: column;
  transition:
    transform 340ms cubic-bezier(0.16, 1, 0.3, 1),
    border-color 340ms ease;
}

.biz-card::after {
  content: "";
  position: absolute;
  left: 0; top: 0;
  width: 100%; height: 2px;
  background: linear-gradient(90deg, var(--gold), transparent);
  transform: scaleX(0);
  transform-origin: left center;
  transition: transform 460ms cubic-bezier(0.16, 1, 0.3, 1);
  z-index: 2;
}

.biz-card:hover { transform: translateY(-5px); border-color: rgba(212, 175, 55, 0.45); }
.biz-card:hover::after { transform: scaleX(1); }

.biz-media {
  position: relative;
  aspect-ratio: 3 / 2;
  overflow: hidden;
  background: var(--bg-deep);
}

.biz-media img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
  transition: transform 700ms cubic-bezier(0.16, 1, 0.3, 1);
}

.biz-card:hover .biz-media img { transform: scale(1.05); }

.biz-media::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(180deg, rgba(10,9,8,0) 45%, rgba(10,9,8,0.82) 100%);
}

.biz-body { padding: clamp(16px, 2.2vw, 22px); }

.biz-body .biz-kind {
  font-family: var(--font-mono);
  font-size: 0.66rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--gold);
  margin-bottom: 9px;
}

.biz-body h4 {
  font-family: var(--font-display);
  font-size: clamp(1rem, 1.5vw, 1.12rem);
  font-weight: 600;
  color: var(--text);
  margin-bottom: 7px;
}

.biz-body p {
  color: var(--text-soft);
  font-size: 0.89rem;
  line-height: 1.6;
}

@media (prefers-reduced-motion: reduce) {
  .biz-card:hover { transform: none; }
  .biz-card:hover .biz-media img { transform: none; }
}

/* progress rail under the carousel */
.carousel-rail {
  margin-top: clamp(18px, 2.4vw, 26px);
  height: 2px;
  background: var(--rule-soft);
  position: relative;
  overflow: hidden;
}

.carousel-rail span {
  position: absolute;
  left: 0; top: 0; bottom: 0;
  background: var(--hivis);
  width: 25%;
  transition: transform 240ms ease, width 240ms ease;
}